March 22, 2019
About The Opportunity
A senior-level web site manager is needed with experience in the migration of 4 websites from a legacy WordPress theme into the university\'s latest. Tasks include content discover with client, construction of information architecture, user interface prototyping with templates, implementing accessibility/performance/security best practices, build of all pages (including meta data), installation of content, testing, project management participation, and business analysis to evaluate success.
- Web Manager will assist in creating and managing digital materials to dynamically present new and fresh information to interested visitors.
- Manage written content which includes well text, headlines, subtitles and media
- Develop and support content written in HTML and displayed using CSS via WP Bakery page builder
- Assist with Analytics interpretation, UI/UX Insights, SEO and Customer Service
- Knowledge transfer to Georgia State
- All work will be performed on-site at the customer\'s as well as IT\'s locations at the Georgia State University campus. Deliverables will include written findings, recommendations, estimates, programming specifications, and weekly status reports using MS Word and Excel. Below is a position overview to provide insight into the competencies and skills a senior website manager is expected to have at Georgia State. Position Overview
- Georgia State’s management system, WordPress, is capable of serving content across a multitude of mediums including audio, text and video on a host of platforms and browsers. Website content is largely controlled by a web manager who creates and manages digital materials to dynamically present new and fresh information to possibly hundreds of thousands of interested visitors. An effective web manager must possess many technical and interpersonal skills as their job activities continually bounce between the WordPress administrator’s dashboard and meetings with website developers, communication teams and unit leadership.
- A web manager wears many hats and operates in a landscape that is always evolving. In addition to the competencies and skills listed below, the best web managers are excellent at paying attention to the details of their job.
- Competencies Writing Aptitude
- The internet was built to share text and its precedence as a digital communication conduit remains high despite the numerous alternatives. The ability to manage written content is a web manager’s greatest need. Well crafted text, especially headlines and subtitles, draw a visitor’s attention to your content and allows a web content manager to connect with their audience. Something as simple as a strong headline will lead visitors to engage further with your content and brand. The heart of a web manager’s job is ensuring professionally written content is placed on their sites, and this aptitude must include strong proofreading and editing skills. As easily as good content draws visitors in, bad content can push them away. Web managers at Georgia State work alongside teams of writers and will benefit from technical project management experience in order to manage personnel and meet dynamic deadlines. Technical Know-How
- In general, the more technical knowledge a web manager can master, the better. A website’s content is fundamentally written in HTML and displayed using CSS, so familiarity with markup and presentation makes for a better content manager. Being able to rely on oneself rather than outsourcing answers means a manager can spend more time crafting content and less time seeking help regarding anything related to their content. Markup
- Text on the web is produced as HTML (HyperText Markup Language) which provides structure to written words. A web manager should be comfortable working with HTML to control their content and its presentation as they desire. WordPress comes with not only a What You See Is What You Get (WYSIWYG) text editor that manages the content’s entire markup, but also tools to control the entire page layout. However, being reliant on tools like these can limit a web content manager’s ability to fully understand how to efficiently implement a content solution and control layout at an enterprise level. Being able to rely on oneself rather than leaning on technology means a manager can spend more time crafting the content experience and less time seeking help regarding anything related to their experience design. New Media Proficiency
- As the internet improved and sharing became more efficient, people began sharing digital content beyond written words. Content creation and sharing applications like YouTube and SoundCloud are tools to deliver the Georgia State brand across our various websites. Coupled together with social media platforms, dynamic content can be consumed as simply and quickly as a click on a mobile phone. Web managers who are proficient with new media tools will be more successful at achieving their goals by accounting for user experiences starting in theses additional communication channels. Analytics Interpretation
- A web manager brings value to a website by creating and presenting information that interested parties are searching for across the globe. By understanding web analytics, a manager can glean valuable information from data to better target, reach and serve their audience. Knowing where, when and why visitors are stopping by a website increases a web manager’s value tremendously. UI/UX Insights
- Web managers will use their understanding of the web to make recommendations to their technical colleagues regarding website use. A website’s manager crawls through its pages more often than any other person and has a front-row seat to possible usability issues and opportunities. Having an understanding of what website elements are user-friendly and why is an invaluable competency.
- Ultimately, HTML is the very foundation of how websites are built. Even managers who use a content management system, like Georgia State’s WordPress, will have more control over their work with a deep understanding of markup. CSS
- CSS is an imperative skill for managers to design and develop effective front end interfaces for site visitors. Knowing how CSS can influence the interactions on a web page allows managers to deploy more efficient and meaningful engagement experiences. Design Sense
- There is a lot more to web design than simply knowing which colors look good together. A good manager has knowledge of the elements of design as well as the basic design principles, typography best practices, how to use images, layout principles and more. Coupled with competent knowledge of technical performance and standards compliance a strong design sense allows the manager to tackle a full range of website work.
- Form Building
- Learning to program web pages requires that you learn at least one or two programming languages. WordPress is written in PHP. PHP is the leader on the web today, in part because it is an open source language that is embraced by a strong community. Many extensions of the basic WordPress functions at Georgia State are added from the open source community or purchased for a small fee and are written in PHP. Increasingly, the developers of these extension plugins allow managers to customize their software through either a configurator or editor. With basic PHP knowledge, a website manager can leverage this to take a good plugin and craft it to make the best user experience.
- Mobile Support First, Multiplatform Management
- There are a staggering variety of devices and screen sizes being used to display the web. To this end, website managers must ensure their work is supported on this wide range of devices using the responsive standards built into the Georgia State CMS. Being able to design sites that look great on various sizes, have an understanding of break-points and media queries is critical for website managers. Customer Service
- While not a technical skill, having great customer skills is a key ingredient in a successful website manager. Managers will need to communicate with people, present design ideas and manage relationships through a variety of support platforms. Aptitude for customer service starts with accountability, an inclination to continually improve and the ability to scale the level of technical information in a conversation.
Please Contact me to discuss the hiring process!
Sr. Executive Recruiter
Contact: (310) 929-8421 Ext: 104
Hi! My name is Sumit Gupta. I treat all my consultants in a manner that they feel comfortable while working with me on any position they are applying for. Although, the motive is to find the best match for my consultants. But I make sure that I suggest them the right job matching their profile and work history by interacting with them in detail and follow-up with them at each and every level of the hiring process.